There’s a name for people who endlessly roll up their sleeves to improve the places they work and live.

Amy Krug calls them “serial volunteers.”

Krug is the Executive Director of Priority Children and a serial volunteer known for her willingness to pitch in, even on less-than-glamorous tasks. She graduated from the University of Michigan-Flint in 1994 with a Bachelor of Arts in general psychology, and is working to complete her Master of Health Education degree thesis.

Her altruism stems both from her education and her upbringing, said Krug, who grew up seeing parents Bob and Sherrie Krug involved in school, athletics, scouting, charitable organizations and local government.

“Both my parents are amazing volunteers,” she said.

Krug’s grandfather, Ray Dillard, has also been “incredibly active” in national, state and local organizations, such as the Flint Masonic Temple, even into his 80s.

“I didn’t learn to be a volunteer because somebody told me about it, I learned because I saw it every single day,” Krug said.

She found her own chance to volunteer while at UM-Flint. “It would have been very easy to go to class, turn around and go home. By finding something else to get involved with, it just provided the opportunity to get to know more people.”

Krug also became part of a local service-oriented sorority, Alpha Theta Chi (now the national Sigma Sigma Sigma). The leadership roles she tried on as a student became the underpinnings for Krug’s focus on benefaction.

Along with running Priority Children and events such as the Children’s Champion Awards Breakfast, Krug currently serves on UM-Flint’s Alumni Society Board of Governors, which she recently chaired. She is a director of the Rotary Club of Flint, serves on the board of directors for Resource Genesee and the Genesee County Drug Court Foundation, and is involved in multiple other efforts, including Sloan-Longway’s After Hours Under the Stars school planetarium programming fundraiser and the Flint Institute of Music Annual Auction. With two nephews and two dogs, Krug is passionate about causes for children and animals.

Originally, graduating from UM-Flint wasn’t her plan. Krug had been accepted at larger universities and planned to move on after two years.

“Once I got to UM-Flint, I liked it so much I never thought about transferring,” said Krug, who has formed lifelong connections across the county. She counts classmates and sorority members among her close friends and rubs elbows with some staff, faculty and administrators she knew as an undergrad.